The Oakland
Zoo
Collateral: 2006
Calendar (16 pages, 4 color)
Goal: to educate
the reader about the Zoo’s residents in a way that appeals to children;
to challenge negative/fearful stereotypes
In this simple, cost-effective calendar, each
creature speaks in the first person to immediately establish a personal
connection with the reader. Each animal briefly describes its
breed, habitat and behavior. The overarching goal is to picque interest
in and instill respect for all animals. The calendar was distributed
to donors, and sold in the on-site Zoo Gift Shop.
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