Kaiser Permanente:
The Depression Initiative

Kaiser Permanente issued an RFP systemwide to fund programs for the treatment of depression. Entries were rigorously evaluated for efficacy and ease of implementation.

Challenge: To find graphic, dynamic, descriptive imagery that addresses depression’s profound impact on the individual and the healthcare system.

These materials were presented to the White House.

Deliverables: Logo  •  Brochure/Presentation Folder  •  Stationery Package

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