Cal State University Maritime Academy
Cal Maritime initiated its first Capital Campaign in 2019 with a target fundraising goal of $40 million by 2023. In January 2023, it hit its mark.
Challenges: Transforming a lengthy academic white paper into a dynamic marketing vehicle to showcase the impressive job placement track record of the institution as it meets the needs of the ever-changing transportation industry. Creating a campaign logo, extensive re-writing of source material, coordinating with a large review board and producing all related collateral.
Deliverables: Logo • Brochures • Signage for Campus